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Thursday, September 6, 2007
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   Thursday, September 6, 2007

Revised Walt Disney's Lessons Learned Still Apply Today
Walt Disney's Lessons Learned Still Apply Todayby Stephen SchochetContrary to popular belief, Walt Disney spent more time as astruggler than a success. Described at various times as avisionary and a genius there were actually many occasions hecould not foresee the results of his ideas, andthey nearly brought him to financial ruin. Yet thelessons he learned through the years are useful andtimeless.1) Ownership is key: Early in his career, Walt created acharacter on behalf of Universal Studios named Oswald theRabbit. When he tried to negotiate better payments forhimself, Walt was informed that Universal had the copyrighton the character and hewas entitled to no compensation. From then on Walt ownedeverything he created.2) Have passion for your product: Walt worked three longyears on Snow White and The Seven Dwarfs which wasoriginally budgeted at a $500,000 an extraordinary amountconsidering the average cartoon in the 1930s cost $10,000.His competitors, his wife and his brother all predictedDisney would be ruined. During the filming, Walt wasplagued with bothhealth and financial problems as Snow White ran way overbudget. Needing an additional half millionto complete the picture, he acted out the story in front ofatough-minded banker, playing all the parts himself. Themoney-man was impressed and moved by his tour-de force andWalt got the loan he needed. The resultwas aclassic that made $8,000,000 at a time when movie ticketscost 25 cents for adults and a dime for kids.3) Make timeless products: Pinocchio, Fantasia and Bambiall failed in their first releases. World War II cut offinternational distribution. The national mood turned awayfrom public sentiment. Disney plunged four million intodebt and it looked like Bank Of America would cut off hisline of credit. In a dramatic meeting, the founder of thebank, A.P. Giannini stood up and told the bank's boardmembers that Disney made great movies and that the war wouldnot last forever. He was proven right when all three filmsbecame profitable classics.4) Test market: Walt could not get distribution on hisfirst nature film Seal Island. After several frustratingmonths watching it sit on the shelf, he found one movietheater in Pasadena willing to show it. Seal Island,achieved fulldistribution, won the academy award for best short subjectand led to a series of highly popular nature films.5) Sometimes you need to pull the plug: Walt wasdetermined tohave a circus at Disneyland despite his staff's advice notto. The idea failed. A pretty trapeze artist lost her topwhile performing in front of the kiddies helpless to preventit. The camels kept spitting into the crowd. The llamasgot loose and ran down Main Street scattering customersevery which way. More than one performance of this poorlyattended venture ended with Walt burying his face in hishands. He decided to kill it.By learning lessons from each of his entrepreneurialattempts, Walt always moved forward, which is a timelessbusiness model.Stephen Schochet is the author and narrator of two highlyacclaimed audiobooks "Fascinating Walt Disney" and "Tales OfHollywood". Hear RealAudio samples atwww.hollywoodstories.com.


3 Professional Business Tips!
3 Professional Business Tips!by Larry Dotson1) Be PromptAnswer all your e-mail messages as quickly aspossible. Nothing will lose a sale quicker than notresponding to a prospect in time. If you don't, itcould anger your customers and they could ask fora refund. You may lose a sale because they wantyou to answer a question before they order.2) Look GoodBuild a professional looking web site even if youhave a small budget. You could use free graphics,designs, list servers and other tools offered online.Just go to your search engine or web directory ofchoice and type in "free (what you want)" and youwill usually find it.3) Test EverythingTest your web site regularly for ordering glitches,bad links, broken graphics, etc. Those types oferrors will make your business look unprofessional.If your visitors can't order, navigate to where theywant to go or see pictures of your product, theylikely won't revisit or order.----The Internet Business Chat Room! Chat "LIVE"With Other Internet Business Owners! Chat! JointVenture! Network! Brainstorm! Mastermind! Justvisit: http://www.ldpublishing.com


Secrets of the Carpet Cleaning Business
Are you a diligent and organized person? If you are, then you should try starting your own carpet cleaning business. This type of business does not require a large start up capital and there are a lot of potential clients in just about every facet of life. Your friends and family will be glad that they know that you have a carpet cleaning business. To tell you the truth, I am one of those individuals who are fortunate enough to have a relative who runs his own carpet cleaning business. You see, there are a few household tasks that make some people very uneasy. For instance, I do not include moving furniture, washing carpets and putting items back in place on my top ten lists of favorite things to do.
When the time for spring cleaning comes, I always make it a point to get in contact with my cousin. I always try to set up an appointment well in advance because his carpet cleaning business has become very busy over the years. I am amused whenever I remember that he was so worried about starting is very own company. I guess many of us are scared of the idea of being self employed.
A few years ago, my cousin began with a simple purchase of some cleaning supplies and a very good machine. He was very worried about making the initial purchase at that time. He was concerned that he was wasting his money but he decided to give his carpet cleaning business a shot after thinking about how much he could make with a handful of clients. He invested some time in making attractive business cards after he was done with purchasing the equipment. I was the very first customer for his carpet cleaning business and I didn’t mind giving him feedback. I was glad that I didn’t have to worry about moving heavy furniture anymore. I could do laundry and wash dishes while he worked on my carpets and I really loved the results.
I decided to pass his cards along because he did such a great job with his first venture on his carpet cleaning business. I left some at the bank, at my child’s school and at just about every other function I attended. The next thing I know I’m getting a call from my cousin because he was having too many clients. A lot of people are now on a waiting list for his services. A few months ago, he bought a few more machines and he hired a small staff. The carpet cleaning business has grown so much in just a little time. There are times when being self employed can be great.
About the Author:
Morgan Hamilton offers expert advice and great tips regarding all aspects concerning Carpet Cleaning Business. Visit our site for more helpful information about Carpet Cleaning Business and other similar topics.